Back to Services
Research & Insights
Unearthing the path to impactful solutions
Our research and insights go beyond uncovering information—they form the foundation for creating transformational, strategically designed solutions.
When you know there’s a challenge but can’t pinpoint its source, we dig deep into your organization, audiences, resources, and processes to gain the clarity needed to uncover actionable insights.
With an open mind and an empathetic approach, we explore the pressures, needs, and opportunities that shape your landscape. We adapt our methods to fit your specific context—whether that means aligning with tight timelines, navigating complex scopes, or coordinating across multiple teams.
We don’t just scratch the surface
We ask thought-provoking questions and collaborate closely with your teams to gain a complete understanding of the bigger picture. By doing so, we provide insights that don’t just inform but inspire—driving meaningful change and motivating actionable outcomes.
- Problem definition & framing
- Research engagement design & logistics
- Competitor / sector analysis
- Stakeholder research
- End-user research
- Ecosystem mapping
- Market research
- Analytics analysis
- Technology & solutions research
- Personas & experience mapping
- Digital usability testing & solution validation
- Moderated / In person research
- On-site / observational research
- Survey design
- Mapping research insights to business requirements
Recent successes
Crafted a digital strategy roadmap for a financial services regulator created through a government-mandated merger.
Enhanced digital accessibility for the Ontario government by understanding how seniors and people with disabilities navigate online services.
Guided the digital transition of Ontario’s electricity system administrator from one market system to another.
Redefined a customer portal for an industry safety regulator by prioritizing features based on user feedback and testing.
Informed a website redesign for a major attraction by analyzing visitor motivations and behaviors.
Streamlined internal processes for a leading North American financial services firm to ensure smooth year-end results disclosure.
Shaped communication strategies for the Canadian Strategy for Cancer Control by uncovering perceptions around specific healthcare language.
Improved donor engagement for one of Ontario’s largest universities by providing actionable insights on donor behaviors and interactions.
We take pride in not just delivering insights but crafting solutions that resonate and drive long-term impact. Our goal is to leave you with a clearer vision and a stronger foundation to build upon—because great research and insights lead to better experiences and outcomes.
K AndrewsDirector of UX, Accessibility Specialist
Need help getting a full understanding of your problem?