q30 design is a consultancy that works with organizations to help define and communicate their brands.

PPI

Merger changes corporate structure – and requires new brand platform

When the Financial Management Group became part of PPI, the corporate identities of two preeminent Canadian MGAs also merged. That’s when they called on q30 to help them rebrand as a unified corporate entity.

Working directly with the CEO and a brand strategist, we began by renaming the organization and building a new brand architecture for the company and its operating divisions. Project deliverables included stationery, corporate communications, advertising, Web sites and comprehensive brand standards manuals.

Despite the project’s scope and tight timelines, we designed a new brand identity system and developed and launched three different, but related, segment design streams, successfully helping PPI redefine themselves and enhance their presence in the insurance sector