Founded in 1924, the OHA uses advocacy, education and partnerships to build a strong, innovative and sustainable health care system for all Ontarians. The OHA had launched a new identity in 2004, but had not created brand standards to manage the large volume of print material they create and their web presence and communication with stakeholders was not being managed efficiently or effectively. Their audience had also grown beyond hospitals to a much broader healthcare base.
q30 helped develop a marketing strategy that would allow for a unified brand presentation in both print and online communications. A 60+ page Visual Identity Guidelines document was produced and numerous print and electronic templates have been provided to standardize stakeholder communications.