q30 design is a consultancy that works with organizations to help define and communicate their brands.

RGD Ontario

DesignThinkers: engaging our toughest audience

Because we care about the development of the design profession, of which we are a part, we took on a major pro bono project to assist The Association of Registered Graphic Designers of Ontario (RGD Ontario) engage and involve their membership in their annual conference.

Using an advance online survey, we elicited the response of conference attendees to answer questions about their careers, then worked the findings into the collateral and the content of the event.

Engagement of a really tough audience. That was design thinking.