q30 design is a consultancy that works with organizations to help define and communicate their brands.

Sorrell Financial

Delivering promise

Sorrell Financial provides expert asset management strategies for their high net worth clients. They leverage their deep understanding of tax laws to provide solutions in the form of insurance strategies that preserve capital for various financing, retirement, succession and transfer scenarios.

Understanding, planning, and efficiency are at the heart of Sorrell’s promise. In order to communicate the value of Sorrell’s offer, q30 helped establish a visual palette that embodied these attributes. The result is a brand platform that evokes a sense of wealth and sophistication combined with visual metaphors that communicate a complex process in very simple terms.