q30 design is a consultancy that works with organizations to help define and communicate their brands.

IESO

Power branding

When you are responsible for the availability of power to every home and business in the province and no one’s ever heard of you, you’ve got the ultimate branding challenge. You need a brand that says, “Trust me, even if you don’t quite know who I am.”

q30 helped The Independent Electricity System Operator (IESO) launch with a new identity, tagline, web presence and marketing suite that reflect its pivotal mandate to manage Ontario’s electricity supply. q30 has continued to design and produce several publications and on-line tools emphasizing information, education and interaction.