q30 design is a consultancy that works with organizations to help define and communicate their brands.

IESO

Power branding

When you are responsible for the availability of power to every home and business in the province and no one’s ever heard of you, you’ve got the ultimate branding challenge. You need a brand that says, “Trust me, even if you don’t quite know who I am.”

The newly renamed Independent Electricity System Operator (IESO) launched with a new identity, tagline, web presence and marketing suite that reflect its pivotal mandate to manage Ontario’s electricity supply. While serious, the message is also approachable and emphasizes information, education and interaction.