Cumbrae’s butcher shop sells top-end locally raised meats in Toronto and surrounding areas. Challenged to create a Web site that fully embodied Cumbrae’s FARM, STORE, TABLE philosophy, q30 created a site that focused on those areas, populating each with relevant content, including on-farm and in-store videos, recipes and cooking instructions, photos and even blog content. Full-screen video snippets serve as the background in each section to reinforce the Cumbrae’s philosophy and evoke the customer experience.