Cumbrae’s is a butcher shop that raises and sells top-end locally raised meats in Toronto and surrounding areas. q30 worked with Cumbrae’s to articulate and express their philosophy and created a Web site centered on three areas of focus: FARM, STORE, TABLE. We organized all content, which includes on-farm and in-store videos, recipes and cooking instructions, photos and even blog content under these three sections. Full-screen video snippets serve as the background in each section to reinforce the philosophy and to evoke the experience of being a Cumbrae’s customer.