A vision of the future, by Microsoft

April 4th, 2009  |  Darrell Corriveau

Microsoft Sustainability is an ultra-slick infomercial that provides a glimpse of where information technology, and presumably Microsoft, is heading. Their vision of the future is a world where virtually every surface, from desks to coffee cups, can be manipulated to connect, collaborate, and create. The concepts look like friendlier versions of things you’ve seen before in movies like Minority Report and Iron Man. It’s all pretty seductive – the people in the video are imbued with a sense of freedom and relaxation as they go about their information-gathering business. But is this really what will happen? Aren’t we already maxed out on how much information we can reasonably take in and diseminate? Anybody with a smart phone and multiple social media accounts already knows that these technologies offer many things, but the promise of achieving zen calm probably isn’t among them.