q30 design is a consultancy that works with organizations to help define and communicate their brands.

 
 
 

We Are Happy To Serve You

April 30th, 2010  |  Janice Carter

Today, Leslie Buck, designer of the iconic coffee cup dies at 87. If you were in New York, particularly before the advent of a certain coffee establishment with a green logo, his cup will likely look familiar to you. Even if you haven’t been to NY, you’ve likely spotted the java holder in “Law & Order”, “Sex & the City” and other NY-based TV shows and movies.

Buck, a refugee from then Czechoslovakia, introduced the cup in the 1960s. The graphics have since been slapped on t-shirts, mugs and tourist memorabilia. If imitation is a form of flattery, Buck should certainly be flattered.

Now, does this mean that the cup is well-designed? I don’t think the answer matters. I think the point is that the cup has become part of pop-culture. How many designers can say they’re leaving a legacy? The next time you’re in New York, grab a coffee in one of the old diners and remember Buck. He was happy to serve you.

The Power Plant revisited

April 20th, 2009  |  Darrell Corriveau

thepowerplant

While on holiday, I found myself standing in front of The Power Plant and realized that it had been years since I visited this gallery. I walked in not knowing anything about the current exhibit and was immediately reminded of the exceptional work that this gallery continues to bring to the public. 

The current exhibits are Lawrence Weiner’s The Other Side of a Cul-De-Sac and Carey Young’s Counter Offer. These are shows well worth the price of admission, especially Young’s. 

Carey Young, through humour and wit, investigates the language of the corporate and legal world. The works are multi-disciplinary and audience participation is required for some of the pieces.

YouTube and the Domino’s effect

April 17th, 2009  |  Darrell Corriveau

A recent report in the NY Times presents an interesting dilemma for organizations and the management of their brands.

A “prank” video from two Domino’s Pizza employees shows them preparing delivery orders in various unsavoury ways. Despite the fact this is a really bad way to gain your 15 minutes of fame, the video received more than a million hits and the result is major damage to an otherwise strong and well-regarded brand. The article notes “References to the video were in five of the 12 results on the first page of Google search for Domino’s, and discussions about Domino’s had spread throughout Twitter”. Despite the two offenders being charged and admitting it was a fake, the Domino’s name was tarnished in record time. The brand will presumably rebound, but the adage that “no publicity is bad publicity” might need to be rethought.